7 STEPS on how to grow your business without challenging the market leaders. "GROWING WITHOUT FIGHTING" from the book of @josiahgo The RainMakers (Marketing and Strategy Lessons from 25 Top CEO) one of my idols in Business and Marketing.
1. Look into new markets and white spaces untapped or disregarded by the market leaders.
2. Think if the white space is bigger than the existing market.
3. Once an underserved market is chosen, understand their pain points
4. Find new truths about these consumers to create a new offer or a new program.
5. Use technology or create entry barriers so competitors can't respond directly and immediately.
6. Innovate and be different instead of just being better.
7. Start something pioneering.
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Amazing!! With those steps, you can grow your business without worrying and fighting back against the market leaders in your industry.
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